Oct 18, 2023 · ORLANDO, Fla. — Procter & Gamble has rolled out an internal generative AI tool with capabilities similar to off-the-shelf models, only with stronger intellectual property safeguards, according to CIO Vittorio Cretella.

Mar 26, 2024 · At Procter & Gamble, the world's leading multinational consumer goods company, we are investing heavily in artificial intelligence. Precisely, we are trying to integrate it into all its...

Oct 18, 2023 · Procter & Gamble (P&G) has launched chatPG, an internally developed GenAI tool. Vittorio Cretella, P&G’s CIO, shared in a recent interview the unique aspects of chatPG, which mirror commercial GenAI models but offer enhanced intellectual property safeguards.

Apr 6, 2022 · Consumer products giant Procter & Gamble is no stranger to innovation, from inventing the first foaming soap bar, Ivory, in 1879 to launching an AI-powered electric toothbrush in 2019 that tracks how people brush. CIO Vittorio Crettella said the innovation continues.

Dec 3, 2024 · The Procter & Gamble Company is using automation technology and artificial intelligence to bolster operations across several areas of business, including media, marketing, and production.

Feb 6, 2024 · Proctor & Gamble (P&G) maintains an enormous product assortment, which it classifies into ten product categories, like oral care, hair care, and skin and personal care. Despite some links and commonalities across these categories, each of them raises different demands and requirements, so when it comes to performing marketing analyses, the ...

Feb 17, 2023 · Artificial intelligence (AI) and algorithms are increasingly key pieces of technology for Procter & Gamble (P&G) as it aims to improve advertising efficiency and effectiveness, brand chief Marc Pritchard said during a livestreamed keynote at the Association of National Advertisers (ANA) Media Conference Thursday.

Jan 5, 2020 · Procter & Gamble showed up at its second CES ever with a familiar game plan: to make ordinary products better with AI, sensors, and other tech.

Feb 2, 2024 · Regarding strategy, Cretella wrote that P&G is focusing on scaling AI initiatives by clearly articulating their business purposes, building organizational AI fluency and skills, and standardizing AI development throughout P&G enterprises for speed and efficiency.

To accelerate P&G’s transformation, Microsoft and P&G have created a Digital Enablement Office (DEO) staffed by experts from both organizations. The DEO will serve as an incubator to create...