3 days ago · Reliance Retail will have full control over the Shein India Fast Fashion application and will handle everything from logistics to sales enablement and customer relationship management. Shein will only act as a technology provider and serve the app with supporting backend systems, without any participation in sales management.

Feb 2, 2025 · Reliance Retail has launched Shein's Chinese fast fashion label in India through an independent app, following a test run on Ajio. Despite Shein's origin and previous ban, government clearances have been obtained with agreements ensuring local manufacturing. The Indian fast fashion market is set to grow significantly, reaching $50 billion by FY31.

Feb 2, 2025 · Reliance Retail has launched an app in India to sell fashionwear from Shein, nearly five years after the Chinese brand was banned in the country amid diplomatic tensions. The app, Shein India Fast Fashion, went live on Saturday morning, according to a source familiar with Reliance's launch plans ...

6 days ago · Shein’s India comeback. Billionaire Mukesh Ambani’s Reliance launched the Shein India Fast Fashion app on Saturday (February 1). As per a BBC report, Reliance Retail has entered a long-term licensing deal with China’s Shein to sell fashionwear in India. The Shein India Fast Fashion app is available on Google and Apple’s app stores.

6 days ago · Shein, the global fast-fashion brand, has made its return to India with a dedicated mobile app, nearly five years after being banned in 2020.The app, launched by Reliance Retail, is now available ...

Feb 2, 2025 · Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in ...

6 days ago · Shein, the Chinese fast-fashion giant, is returning to India nearly five years after being banned. This time, it is re-entering the market through a partnership with Reliance Retail, a company ...

Feb 1, 2025 · The new Shein India Fast Fashion app, developed and launched by billionaire Mukesh Ambani’s Reliance Retail, marks the firm’s significant return to one of Asia’s largest retail markets ahead ...