Neuroscience shows that humour activates reward systems in the brain, making ads – and brands – stick with consumers long after viewing. Using humour to highlight daily routines or family dynamics ...

The Multiplier Effect makes the case that equity-building and performance advertising must be fully integrated in order to deliver the best returns. Current distinctions between “brand” and ...

AI is expensive to build and run, the theory goes, and requires specific chips from specific companies – all of these ideas appear to have been disproved with the rise of DeepSeek, an AI start up ...

The Multiplier Effect makes the case that equity-building and performance advertising must be fully integrated in order to deliver the best returns.

The number of people working in UK agencies increased marginally in 2024 while staff turnover dropped more significantly, according to the IPA’s 2024 Agency Census.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Xiaohongshu, a Chinese app gaining popularity and picking up thousands of new foreign users, can be effectively leveraged by brands if they prioritise quality user-generated content over volume.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.