The profile, launched Wednesday, is targeting individual WPP employees through posts and pushing them towards Terri & Sandy’s career page. So you want to cut the RTO strings? The “corporate overlords” ...

Influencers, pop culture and Taylor Swift still run the show, says Merritt Group’s Sofia Staub. The Super Bowl is more than just a football game — it’s a cultural and marketing phenomenon. Each year, ...

One in four American adults placed a bet on last February’s Super Bowl, and online sportsbooks are angling to best even that this year. The Manning brothers face off in FanDuel's 'Kick Of Destiny 3' ...

Pop culture isn’t just a hobby anymore. The online trends of 2024 are changing the way brands engage with audiences, says Hirsch Leatherwood’s Avani Johnson. The presentation you give on the day of ...

Total headcount fell 1,000, as job reductions more than offset the acquisition of 2,000-strong Flywheel, and the agency group ...

Omnicom chairman and chief executive John Wren has said the group is “incredibly well prepared” for the acquisition of ...

As PR teams set up rapid response task forces to navigate an unprecedented period of instability and change, they must also be the voice in the room that advocates for calm and pushes back on senior ...

OPRG posted a 3.7% organic revenue increase for all of last year, including double-digit organic growth in its final quarter of 2024.

Securities laws in the U.S. governing company behavior before, during and after an IPO leave many comms leaders wondering ...

Specialist NA breweries say they’re getting more media requests than they can handle as consumers, led by Gen Z, cut back on alcohol intake to start 2025.