Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.

There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.

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Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.

Inspired by an organ donor’s story, Leo Burnett Taiwan united their creative and client teams to launch a campaign that broke ...

To celebrate Lunar New Year, a time when people worldwide gather to share traditional dishes, Hong Kong food company Lee Kum Kee has launched its first-ever global brand campaign in its 137-year ...

Japan's TV giant Fuji has lost nearly 30% of its blue-chip advertisers after allegations against its star presenter surfaced.

Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and immersive technology in a new interview first published via Campaign Germany.

John Moore, global chief executive of Mediahub, is departing the agency after 27 years. Moore joined Mediahub Global in 1997 ...

Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and ...

The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ...