Hal Crawford
Hal Crawford is the editorial director on Mumbrella Media. He joined the team in February 2025 after senior editorial roles including editor-in-cheif and publisher at ninemsn and chief news officer of ...
Alchemy One partners with dog food brand Lyka for campaign launch
Dog food brand, Lyka, is releasing its first-ever campaign and TVC – ‘For Dogs’ – with help from Alchemy One.The ...
Example wins PR account for hospitality giant Etymon
Example has won the PR account for Etymon – a major contributor to Sydney’s hospitality ecosystem, Mumbrella can reveal.The ...
‘The trial has confirmed our worst fears: the ABC’s independence is not adequately protected’: Staff demand immediate action
Hundreds of ABC staffers have called for an independent inquiry into their workplace, with employees saying they are ...
ACM launches commercial strategy and operations arm; announces expert team to run it
Australian Community Media (ACM) revealed that it has set up a brand new commercial operations and strategy division, with a ...
Smith’s and Special know all your snacking rituals in latest campaign
Off the back of Smith’s ‘Joy is a Simple Recipe’ brand platform launch, the chipmakers have launched a new product-focused ...
SCA Melbourne expands and restructures commercial division
SCA Melbourne is restructuring its commercial division, with two key strategic appointments to help lead the charge.SCA ...
‘Inspire them for years to come’: ASICS and Agent99 to deliver netball activation to boost young players’ confidence
Sportswear brand, ASICS, is empowering netball’s next generation of stars via an activation developed with longtime partner ...
Griffith University and Supercars launch careers program for women
Griffith University and Supercars are launching a new program to encourage young women to take on motorsport and STEM careers ...
Nova Entertainment renews partnership with Fear & Greed podcast network
Nova Entertainment has renewed its partnership with Fear & Greed, Australia’s leading business news podcast network, and – as ...
‘Flip the Vape’: New Indigenous public health campaign encourages youth to quit vaping
The Koori Way, a Victorian Aboriginal Health Service-led anti-tobacco and anti-vaping health promotion campaign, has launched ...
‘The best brands evolve alongside their businesses’: Claxon officially rebrands
Claxon has rebranded itself to better reflect its ethos and position in the market.The rebrand’s elements, such as new copywriting and visuals, were designed to symbolise the company’s identity as an ...