Toy World - the business magazine with a passion for toys. Published by Alakat Publishing Ltd.

As the new SVP, Brand Partnerships & Content Marketing at Boat Rocker, Mellany will be responsible for managing the company’s extensive brand portfolio, while developing further partnership ...

Hot Wheels Let’s Race Season 3 will return to Netflix in March with new episodes, while new Barbie special, Barbie & Teresa: Recipe for Friendship will premiere on Thursday, 6th March.

Kenny England and Amy Pearson will take on the senior positions of director of Digital, Social and Communities and director of Marketing, respectively. Aardman has announced the appointment of ...

The Swizzels collection will launch in autumn/winter 2025, and ToyTopic unveiled the full range of products at London Toy Fair. Swizzels, the iconic British confectionery brand known for beloved ...

Unveiled ahead of the Nuremberg International Toy Fair, the range brings to life eight Formula 1 teams across Hot Wheels Singles, 5-pack and Premium products. Following the successful launch of ...

Bluey airs in over 140 territories, with licensed products available in over 65 markets and 450 licensees globally. BBC Studios is enhancing its already successful licensing programme in EMEA for ...

Toy Fair 2025 saw Orchard Toys launch three Bluey games based on some of the most popular episodes of the phenomenally successful animated TV series. Orchard Toys has announced that is has signed ...

Nickelodeon has launched Kid Cowboy, its first original animated series for YouTube, centering on a guitar-playing hero who champions justice in a futuristic world. Now available on Nickelodeon ...

The new strategy and structure is a key part of Aardman’s Brand and Licensing division’s plans to maximise the impact and value of the studio’s IP around the world. Aardman has announced a ...

Zog Day is an annual celebration for bookshops, schools and families, celebrating the 15th anniversary of Julia Donaldson and Axel Scheffler’s beloved dragon. Scholastic and Magic Light Pictures ...

The company will collaborate with partners across all key categories to bring the new Dora TV series to life for pre-schoolers up and down the country. Paramount Consumer Products & Experiences UK ...