Mukesh Ambani-led Reliance Retail has reignited the fast fashion battle by relaunching Shein in India with a digital-first strategy, challenging industry giants such as Tata’s Trent-owned Zudio and ...

Mukesh Ambani-led Reliance Retail has re-launched Shein in India, sparking a fast fashion war and challenging competitors ...

The launch of the 'Shein India Fast Fashion' app marks a shift in Reliance's strategy, as it typically adds brands to its flagship fashion app Ajio.

Chinese fast-fashion brand Shein re-enters India after five years, partnering with Reliance Retail. The deal mandates local ...

As Shein gains momentum, it may satisfy India’s fashion consumers and also empower the country’s fashion ecosystem.

After a five-year hiatus, Shein returns to India in partnership with Reliance Retail Ventures. The localized platform ensures ...

Shein India app, launched by Reliance Retail's subsidiary Nextgen Fast Fashion, partners with Indian MSMEs to manufacture and ...

The Shein India Fast Fashion app represents a departure from Reliance's strategy of adding brands to its flagship fashion app ...

Isha Ambani, daughter of Mukesh Ambani, is a prominent businesswoman leading Reliance Retail’s growth. With degrees from Yale ...

The new Shein India application, which went live last Friday, has products which are manufactured, marketed and sold only by ...