National Border Patrol Council Vice President Art Del Cueto appeared Monday on Fox Business and accused some leaders of ...
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...
One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new ...
"This effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates," says the MRC's George Ivie.
The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen's integration of first ...
Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), ...