Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement.

Google Analytics 4 (GA4) has been more than a migration ... In the years to come, those elements will be crucial for the growth and success of any business with an online presence.

Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights.