New Delhi: Digital payments giant Paytm reported a 38% decline in marketing expenses to Rs 104 crore in Q3, down from Rs 169 crore in the corresponding quarter of the previous year. On a QoQ ...

Paytm also cut costs significantly, reducing indirect expenses to Rs 1,000 crore (a 7% quarterly and 23% yearly drop). Marketing costs fell 17% to Rs 104 crore, and employee costs dropped 6% ...

Zomato's rival Swiggy on Wednesday reported a Rs 799.08 crore net loss in the October-December period (Q3 FY25), as compared to a loss of Rs 625.53 crore in the previous quarter. On an annual basis, ...

According to industry estimates, brands are projected to invest Rs 1,800-Rs 2,000 crore in advertising campaigns across platforms, utilising artificial intelligence (AI)-driven themes, LED outdoor ...

Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital ...

New Delhi: The Bharatiya Janata Party spent around Rs 611.50 crore on media advertisements for the 2024 Lok Sabha elections, according to the expenditure report submitted by the party to the ...

RS Components, part of Electrocomponents plc, founded in 1937 is a global business supporting over a million engineers. RS is recognised as Europe's leading industrial distributor and has ...

RS Components (RS), a global omni-channel solutions partner for industrial customers and suppliers, operates in a highly competitive marketplace. It was looking to increase business agility and ...

With an anticipated footfall of over 450 million, the Maha Kumbh Mela 2025, starting January 13, presents a massive opportunity for brands. To put this in perspective, the religious conglomeration ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

The third round closed in October 2024 with 21 applicants proposing ₹3,679 crore investment in manufacturing AC components such ... from a 2019 revenue of Rs 16,000 crore to Rs 1,00,000 crore ...

But can you imagine paying Rs 100 for just one banana? That's exactly what happened to a UK influencer named Hugh during his travels in India. He came across a street vendor selling bananas at this ...