Cigarette giant Philip Morris International on Thursday forecast better-than-expected profit growth for 2025, with estimations for its fast-growing nicotine pouch brand ZYN also ahead of forecasts, sending its shares up nearly 10%.

Key Takeaways Demand for Philip Morris International's smoke-free products helped the tobacco giant beat fourth-quarter profit and sales estimates.The maker of Marlboro cigarettes and ZYN nicotine patches also gave better-than-expected guidance.