The top female players in basketball used to have to wait until they reached the pros to nab a shoe deal but the advent of ...

Los Angeles Sparks superstar Cameron Brink is on a role. First, she made several appearances at the NBA Paris Games earlier this month, where she was seen repping New Balance multiple times. One of ...

Women have] been taking a back seat for a long time. The energy now is very unapologetic,” said Kelsey Plum, seated alongside Lay Bankz during their first-ever conversation.

First hitting the scene in 1985, this was the sneaker that kicked off Michael Jordan’s iconic partnership with Nike. Fast ...

UNC and Duke have taken diverging approaches to recruiting in an evolving college basketball landscape, a difference that led ...

With 14th February creeping closer, we’ve put together a swoon worthy list of the hottest Valentine’s Day sneakers for 2025.

America's closest neighbors and allies are racing to respond, or bracing for impact as Trump orders big tariffs on imports from Canada, Mexico and China.

While the Superdome isn’t as revered as other iconic American stadiums, it has has hosted more legendary sports moments than ...

Currently, 40 states allow high school athletes to accept some form of compensation. William Carter, a top NIL consultant who ...

Brain rot is driven by endless scrolling on social media, binge-watching low-quality videos, and consuming information that offers instant gratification but little substance. This phenomenon has been ...

But New Balance says about their New Balance Fresh Foam X 1080v13: "If we only made one running shoe, it would be "this one, ...

The New Balance Ohtani 1 trainer dropped in the "Lab Work" colorway on January 30 for $125 in adult sizes. It took less than one day for the training shoes to sell out in almost every size online.