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2025 is set to be a big year for the perfume industry. As the sector grows and customers find new ways to express themselves through scent, so do its trends, one of which is the resurgence and ...

Los Angeles-based recipe developer Kassie Mendieta says a recent cake — which went viral on TikTok — was inspired by the perfume Lira by Casamorati Toria Sheffield joined the PEOPLE editorial ...

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You don't need to be an expert nose to know that the fragrance industry is booming. 2024 saw the emergence of new perfume brands like Noyz and Orebella, plus the rediscovery of old favorites with ...