In India, colour schemes are about emotion, tradition and meaning. While the perfect shade can elevate a brand, the wrong choice can alienate consumers and tarnish trust. Here’s how to steer clear of ...

Rethinking Materials and Kraft Heinz are challenging start-ups worldwide to develop new and more sustainable packaging. The competition seeks flexible food packaging solutions that are either ...

The integration of artificial intelligence (AI) in packaging manufacturing has become a necessity. AI is revolutionizing traditional processes, driving efficiency, and creating new opportunities for ...

Remember those tiny orange Frooti tetra packs at parties? Well, they helped Frooti become a Rs 4,000 crore giant that is endorsed by the likes of Alia Bhatt and Ram Charan! But how did it get so big?

Australia’s current national co-regulatory framework for packaging was independently reviewed in 2021. The review found that reform of packaging is needed and made 9 recommendations. The government’s ...