In India, colour schemes are about emotion, tradition and meaning. While the perfect shade can elevate a brand, the wrong choice can alienate consumers and tarnish trust. Here’s how to steer clear of ...

Rethinking Materials and Kraft Heinz are challenging start-ups worldwide to develop new and more sustainable packaging. The competition seeks flexible food packaging solutions that are either ...

The integration of artificial intelligence (AI) in packaging manufacturing has become a necessity. AI is revolutionizing traditional processes, driving efficiency, and creating new opportunities for ...

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Amongst many things that I carry back are the names of two tribal girls — Frooti and Selfie. One tends to think that people in rural areas inhabit a different planet from those in metros but ...

Assimilate the challenges and opportunities of a digitizing and connected world. Packaging Europe brings together the FMCG value chain through our world-class, multimedia reporting and commentary, and ...