The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

The tech giant's ad revenue grew by 18 percent in its latest quarter, as did overall sales and operating income.

They’ve created resources that may be helpful to other teachers who are developing sanctuary plans to protect students.

Brands still struggle with measuring performance across retail media networks and ad types, highlighting a critical gap ...

Meta said these AI labels will appear in the three-dot menu or next to the “Sponsored” label underneath the ad title.

Snap beat Wall Street estimates for quarterly profit on Tuesday, benefiting from improvements to the Snapchat parent's ...

Last year’s Super Bowl hit an all-time ratings high of 123.4 million viewers and Fox had a waitlist of brands vying for a ...

With the 2025 Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles coming up on Sunday (February 9), ...

Here’s how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better PPC results.

Google’s latest move forces SEOs to rethink how they measure success. Here’s what you should be focusing on now. SEO PPC PPC SEO Get the newsletter search marketers rely on. See terms. SEO ...