The word “trademark” may sound like legalese, but learning how to trademark your logo doesn’t have to be a painfully complex ...

The NFL logo and theme art for Super Bowl LIX features beadwork from Tahj Williams, a queen of the Golden Eagles Mardi Gras ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from his ...

What do you think of when you think of Hutchinson? For Chandlerthinks, a Tennessee-based marketing and branding company the city hired to help with a branding initiative, the answer was “A ...

What is Hutchinson’s story? That’s the focus behind a city branding initiative that started in September. Chandlerthink, a Tennessee-based company that received the $75,500 contract to ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

An essential part of brand consistency is ensuring that the TPA's platform aligns visually and stylistically with the ...

According to FAIR Health, a cost estimation tool that uses claims data, an uninsured patient in the Scranton area could expect to be charged $1,183 for an IUD insertion done at an ambulatory surgery ...

Stopping illegal immigration has long been a priority for President Trump, and the new DOJ memo empowers prosecutors to take ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...