Businesses face a progressively difficult challenge in obtaining top rankings in search engines that dominate modern digital ...

As a product management professional, I’m obviously focused on delivering great products. But after more than a decade using and managing technology and data products, I see the big picture of where ...

Learn how Revenue Operations leaders are building a financially valid business case to justify the change management, ...

Transform 2025 is designed to help marketers do a better job of catching up to — or staying a step ahead of — all the progress. While the point of care as a media channel represents only 2% of the ...

Campaign failures at Apple, Bud Light, & Jaguar show why boards must prioritize marketing oversight. Insights from Su-mei ...

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...

Agile teams rely on sprint planning to set the course for productive development cycles. However, without concrete data, ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...

LLMs: hype or help? They're powerful, but often overkill for basic analytics. Sustainable IT means right-sizing solutions.

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for the past 13 years, which has given me a front row seat for the DSLR to mirrorless transition, the ...

This year, China Media Group’s (CMG) annual Spring Festival Gala variety show, celebrating the advent of the Year of the Snake, featured the usual line-up of song and dance routines, operatic ...