"Players are held to a different standard of loyalty and commitment to a program, but the organizations don't get held to ...

Google debuted a pair of new Super Bowl commercials that portray AI as a technology that’s as central to people’s lives as ...

Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting.

The Super Bowl is only show where viewers actually look forward to the ads. At a price tage of at least $7 million for :30.

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

A sharply partisan political environment has shown advertisers face risks when tackling issues ahead of Super Bowl Sunday.

Slovenian commercial starring a young Melania Trump, then known as Melanija Knavs, has taken social media by storm. Many are ...

AbbVie’s Skyrizi was responsible for the highest TV advertising outlay in pharma in most months of 2024, but 2025 is starting ...

Companies have already dropped teasers and full commercials online ahead of the big game. Here are five of our favorites.

Saquon Barkley teases Super Bowl run in a tongue-in-cheek ad for Flipz snack foods. Barkley’s ad is running on Flipz’ ...