The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a ...

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative ...

There can be a lot of different stakeholders and moving parts to think about, so here’s our step-by-step overview of how to create effective integrated campaigns. This is one of the most important ...

you can tailor your campaign messages and content to resonate with them deeply. Your marketing will speak directly to their hearts and minds, creating that all-important connection. Now that you know ...

The spike in search queries for “did Biden drop ... available to the Harris campaign was simply not enough, particularly when the Democratic Party missed on various marketing opportunities ...

“And you know, once you’ve done that you’re never working at your same capacity. The drive isn’t there to deliver week in, week out, when you’ve done so. “I think his head had been turne ...

Sources say the company is planning to go dark for U.S. users, much as it did for users in India when that country banned the app in 2020. Most likely, if you attempt to open TikTok, you’ll see ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 min 53 sec ago By Ewan Larkin - 1 hour 7 min ago By Adrianne Pasquarelli - 1 hour 7 min ago By Carrine Crum - 1 hour 37 min ...

While we've been busy revelling in the star-studded campaigns of autumn-winter 2024, the world’s elite fashion houses have been tirelessly working behind-the-scenes prepping their spring-summer ...

BBC Creative has launched a 90-second film as part of a broader campaign highlighting the BBC's fight against disinformation. Before last week's general election, the BBC's in-house creative team, BBC ...

The Trump transition team has waged an intense, and in many ways unprecedented, behind-the-scenes campaign ahead of the hearing to intimidate and silence potential witnesses, aimed at keeping ...