In determining the five types of Super Bowl ads, many factors must be parsed. Lotta ins, lotta outs, lotta what-have-yous. These include but are not limited to the stature of the brand, its goal for ...

At a time when every news alert seems to deliver a seismic jolt about the world, these ads mostly touch on safe subjects we ...

Spots for Dunkin', Pringles, Mountain Dew, and more — featuring stars like Ben Affleck and Matthew McConaughey — make the ...

Hims & Hers didn't hold back in its debut Super Bowl ad. In an effort to market weight-loss drugs that are "affordable," ...

Several high-profile companies from Dunkin Donuts to Hellmann's and Uber Eats have released their adverts ahead of the Super Bowl, while others have started to play during the big game.

Eight years after pivoting on advertisement strategies, fast food chain Carl's Jr. is bringing back its iconic bikini model advertisements for the upcoming Super Bowl. This year's ad features ...

Hope you're hungry. When football fans and curiosity seekers settle down to watch Super Bowl LIX on Fox this Sunday, they'd ...

Are you a print subscriber? Activate your account. By Tim Nudd - 39 min 46 sec ago By Ad Age Staff - 40 min 45 sec ago By Ad Age Staff - 58 min 14 sec ago By E.J. Schultz - 1 hour 43 min ago By ...

An expat Kiwi advertising creative has played a leading role in one of this year’s big Super Bowl ads, where a 30-second slot sells for as much as US$7 million-$8m ($12.3m-$14.1m). Instacart’s ...

Seeing Meg Ryan and Billy Crystal together again should have been a slam dunk, but Hellmann's "When Sally Met Hellmann's" ad ...

Most of the stuff offered in the ads “is not good for you ... to resonate,” says Chris Bellinger. chief creative officer at PepsiCo’s food operations. “There are a lot of people ...