The company launched a “We All Scream” campaign to introduce its new Coca-Cola Orange Cream and Coca-Cola Zero Sugar Orange ...
Coca-Cola, which has aggressively used AI in marketing, says the Kenya Barris-led “Westside’s Finest” is cultural commentary, not a response to creative critics.
Led by agency Majority, the “Westside’s Finest” campaign captures how the marketer’s portfolio and the world have evolved ...
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