Fans inside the Caesars Superdome in New Orleans are shelling out $14 for a draft Bud Light while they watch Super Bowl LIX.

Anheuser-Busch announced that it purchased a few minutes of ad space that will air during Super Bowl 58 to address the brand's declining sales.

The star-studded Michelob Ultra spot finds Willem Dafoe and Catherine O'Hara winning a high stakes game of pickleball.

If you pick up a beer menu at a bar or restaurant in the United States, there's a solid chance the ones  made in America will ...

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Meanwhile, the fast-growing Michelob Ultra label takes its active-lifestyle mien to a higher level, with septuagenarian ...

AP The FIFA World Cup beer sponsor Budweiser announced on Tuesday that any beers that are unable to sell at grounds in the World Cup finals will be given to the country that wins the tournament.

On Sunday February 9, the people who help sell Bud Light hope they see the trio as just three more of their friends or neighbors. The popular beer, which has been a staple of Super Bowl ...

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Nonalcoholic beer is one of the fastest growing segments of the beer industry, and Athletic Brewing is on top. WSJ explains how Athletic’s strategy helped reinvent nonalcoholic beer. Photo ...

Budweiser is leveraging a new Twitter voting mechanism as part of its 2014 FIFA World Cup Brazil promotion, enabling fans to view side-by-side player photos before casting their vote for each game?s ...