Dropbox's ambitious new brand guideline site demonstrates that there are creative opportunities to be found in even the most traditionally dry places when it comes to business bra ...

Visuals are a powerful way to engage and create connection. Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section ...

When developing branded campaign tactics and visual ... the brand. Using primary and secondary fonts, colors, photography and other elements is key to creating campaigns that engage audiences and ...

Below are some examples that show how the various elements of our brand come together to create cohesive pieces. Please reach out to Integrated Design if you need additional guidance.

Comprehensive brand research was performed to capture these shared experiences and to establish the institution's positioning, voice, and visual identity that are outlined in these brand standards.

When visual elements are too close to the wordmark, it can take away the page hierarchy or create brand confusion. For this reason, an "exclusion zone," or area around the wordmark, provides helpful ...