Michael Saylor announced that MicroStrategy rebranded to Strategy after spending $20 billion on Bitcoin in Q4 2024.

The company said it will now do business under the name Strategy and changed its logo to a bitcoin symbol. In its announcement, Strategy said it is "the world’s first and largest Bitcoin ...

and the new logo proudly displays the Bitcoin symbol, highlighting the company's BTC treasury strategy that has since been adopted by several other public-traded companies both in the U.S. and ...

A recent SEC filing revealed that BlackRock increased its ownership of Strategy to 5%, equivalent to approximately 11.2 million shares.

The rebrand also includes the adoption of the Bitcoin “₿” symbol as the company’s new logo, as well as a color scheme change. The company will now use bright orange, which it says ...

MicroStrategy is changing its name to reflect its transformation from strictly a software firm to the self-described "world's ...

MicroStrategy has announced a high-profile rebranding for the first time in 35 years of its existence. It will operate under the name Strategy. In add ...

The company said it will now do business under the name Strategy and changed its logo to a Bitcoin symbol. In its announcement, Strategy said it is "the world’s first and largest Bitcoin Treasury ...

It changed its logo to a bitcoin symbol and called itself "the world’s first and largest Bitcoin Treasury Company." Strategy also said it added to its bitcoin stash in the final few months of ...