Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta and more. The post 6 B2B paid media platforms where you can ...

Elon Musk's X is working with the adtech company Magnite to boost programmatic ad sales. The company has been expanding its ...

Super Bowl commercial this year has an estimated cost above $7 million — a “great value buy,” says Liquid Death CEO Mike ...

Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth ...

Co-branded emails offer a powerful way to increase your reach, build brand awareness, and tap into new audiences. By ...

Discover nine key B2B marketing trends for 2025, from AI-driven personalization to trust-focused data strategies.

LinkedIn Conversation Ads have an average open rate of around 50%, which is higher than the industry average of 21%. This is higher than the open rate for even traditional email marketing.

CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more. The post 2025 is the year for B2B brands to embrace CTV appeared first on ...

While both aim to enhance customer engagement and boost conversions, their methods, target audiences, and goals differ ...

Despite claims it invests a lot in AI bot monitoring, Meta's platforms are actually drowning in sexually explicit ads. If you’re an occasional Facebook scroller, you may have noticed at least some ...

Search Engine Land » PPC » New Google Ads feature spotted: Asset history Chat with SearchBot Please note that your conversations will be recorded. A new “Used since” column reveals when ...