The e-bikes that make up Micah’s current daily drivers are the $999 Lectric XP 2.0, the $1,095 Ride1Up Roadster V2, the $1,199 Rad Power Bikes RadMission, and the $3,299 Priority Current. But it’s a ...

After months of speculation, Publicis Groupe ANZ has acquired Australian independent media giant Atomic 212°. Founded in 2008, Atomic 212° has offices in Sydney, Melbourne, Brisbane, Adelaide and ...

Atomic athlete Chris Benchetler tends to outdo himself when it comes to creating absolutely stunning topsheet art for his signature skis. For next year, that trend continues (obviously) with a whole ...

Earlier this month, California enacted new regulations for electric bikes that resulted in stricter speed limits on e-bikes with throttles. At the time, it was unclear how electric bike makers ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

For this special bonus episode, we have an extended conversation with John Bunkley from The Atomic Fireballs. John talks about the influence of ska music and what it was like to be at the heart of ...

Thermo Scientific's iCE 3500 Atomic Absorption Spectrometer is a high performance, dual flame/furnace atomizer, double-beam Atomic Absorption Spectrometer. The iCE 3500 AA Spectrometer provides ...

Your browser does not support the audio element. Yamaha Motor Co announced today that it will be changing the design of its corporate logo for the first time in 27 ...

Humanity is closer to destroying itself, according to atomic scientists who revealed on Tuesday that the famous “Doomsday Clock” was set to 89 seconds to midnight — the closest it has ever been.

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...