LIV Golf has agreed its first media rights deal covering the UK market only after commercial free-to-air broadcaster ITV ...

Major League Rugby, the top-tier rugby union competition in the United States, has secured an exposure boost with the ...

German media conglomerate Bertelsmann, majority owner of RTL Group, is a major investor in the new Kings League Germany, the ...

King Abdullah Sports City stadium in Jeddah is to be renamed Alinma Stadium in a naming-rights deal running until 2029 after ...

Brazilian football star Neymar has inspired a surge of sponsorship interest in Santos, the club where he started his career ...

Consumer goods manufacturer Unilever has signed on as the latest global partner of Uefa Women’s Euro 2025.

Public-service broadcaster NHK will show the Japanese women’s team’s matches at the SheBelieves Cup, marking the first time ...

The National Football League’s Detroit Lions has struck a deal with the sports marketing and events company e|motion to exclusively represent its commercial interests in the DACH region.

Melbourne has become the NFL’s first international destination for the 2026 season, seeing off competition from Sydney and ...

Top European football league executives have reignited the debate over the international match calendar, with outspoken ...

Williams Racing is closing in on a title sponsorship agreement with Atlassian, the multi-billion-dollar Australian technology ...

Sportfive is to continue selling the sponsorship rights to German Supercup and Bundesliga relegation and promotion play-offs ...