EssenceMediacom has been appointed by Warner Bros. Discovery (WBD) to lead the launch of the Max steaming service in Australia. The agency will be responsible for leading media strategy, planning, ...

A nationwide survey to discover what makes Australians tick, from the light-hearted to the serious, and everything in between.

Andrew Ritchie, formerly of Publicis Groupe, has launched Wonder Works Digital, a full-service customer experience and digital marketing agency. Ritchie brings more two decades of digital leadership ...

The global retail media market will grow 15.4% to $179.5 billion in 2025, according to a new report by Coresight Research sponsored by Criteo, Retail 2025:10 Trends Shaping the Retail Media Market.

A new weekly section will launch in the company’s state and regional mastheads across the country every Wednesday from ...

Furniture design company King Living has appointed UM Australia its new global media agency, AdNews can reveal. UM Australia ...

Melbourne-based creative advertising agency Red Crayon has appointed Chris Rogers creative director. With more than 20 years ...

Sunday Gravy, in collaboration with technology businesses Square, has launched a new brand platform – Service Still Matters – ...

If the data feeding into MMM’s becomes too granular and the analyses of the data within them become too short-term in nature we are misusing the platforms and risk not being able to answer the bigger ...

'Drinks for drinks’ sake' aims to capture StrangeLove’s mission of "making impossibly good drinks possible" with its dark-humoured brand tone. Today the Brave creative partner Jade Manning said ...

Big four bank Westpac's creative pitch process is moving into a new phase, described as a restart by insiders, AdNews can ...

Reflecting Lexlab’s approach to media planning and buying and its belief that advertising is an amplifier, not a miracle cure ...