One liability of a long career in local search marketing is becoming nonchalant about the fact that Google’s constantly running tests of new Google Business Profile features. You catch a glimpse of ...

Marketing isn’t about tactics, tricks or tools — it’s about having the right conversation with the right audience. Without a brand-first strategy, all your efforts are just noise. Here’s how to shift ...

Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected in the last two years and it’s constantly increasing. There has never been a time ...

SMS mobile campaigns are an effective way of reaching customers if they trust you enough to give you their mobile numbers. Texts are a popular way for customers to receive receipts, shipping updates, ...