Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

Chinese online fast fashion brand Shein has re-entered the India market almost five years since its ban through the country's leading retailer Reliance Retail.

Chinese fast fashion giant Shein has re-entered India's market by partnering with Reliance Retail. The brand, now Singapore-based, offers affordable fashion products via its app, which sees strong uptake in India.

Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail chain, nearly five years after

Reliance’s intention to establish a niche in the ultra-fast fashion market, competing with sites such as Myntra, H&M, and Zara, is demonstrated by the release of a Shein India app. The following are important components of the competitive strategy:

"Shein makes India comeback via strategic deal with Reliance" was originally created and published by Retail Insight Network, a GlobalData owned brand.

Shein has made its return to India's consumer market after a five-year hiatus thanks to a strategic collaboration with Reliance Retail.

Reliance Retail revives the Shein app in India, promising a fresh shopping experience for fashion enthusiasts.

Shein, the fast fashion brand, has resumed its operations in India, in collaboration with Reliance Industries (NSE:RELI) Ltd., led by Mukesh Ambani. The move comes after the brand was banned in the country in 2020 due to security concerns.

Shein was among several Chinese apps banned by the Indian government in 2020 due to concerns over data security and national interest.