How Penn State Is Redefining Its NIL Initiatives for Athletes
Happy Valley United: Penn State's official collective is the fundraising and engagement platform connecting athletes to fans.
NIL is making a big impact in high school athletics, but Texas is falling behind
The importance, impact and potential of NIL is limitless. For now, Texas holds on to amateurism and still boasts some of the ...
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Ben Johnson’s Gophers Basketball Program Still Way Behind in NIL
Ben Johnson and the Minnesota Gophers are apparently still lagging behind when it comes to NIL money, and it needs to be ...
Champions Circle and Wolverine football players partner with Shinola in NIL deal
Name, Image, and Likeness (NIL) has been a transformative force in college athletics, creating new opportunities for ...
How NIL really works: AD pulls back the curtain
NIL has changed college sports dramatically, but how does it really work? Eli Gold returns to the show with his new boss ...
Texas' Arch Manning Lands Red Bull Endorsement Deal; Has Reported $6.6M NIL Valuation
Texas quarterback Arch Manning is already expected to be the team's starter for the 2025 season, and he scored another win ...
Florida Gators Star Quarterback Announces NIL Deal With Nintendo and Epic Games
Fresh off of his freshman season, Gators quarterback DJ Lagway announced an NIL deal with Nintendo and Epic Games to promote ...
LSU athletic department hires former staffer to lead NIL efforts
LSU football upped its NIL operation with a new addition on Thursday. Per a report from CBS Sports and 247 Sports, Keava Soil ...
Texas football quarterback Arch Manning signs NIL deal with Red Bull
Archie Manning, the NFL Hall of Famer and grandfather of Arch Manning, had said his grandson wouldn't sign any NIL deal until ...
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Spring Football Games an Endangered Species in NIL Era
University of Nebraska head football coach Matt Rhule told media on Saturday that his program is likely to cancel its spring ...