Mukesh Ambani, India and Asia’s richest individual, is poised to disrupt the fast fashion industry. His company, Reliance ...

Mukesh Ambani-led Reliance Retail has reignited the fast fashion battle by relaunching Shein in India with a digital-first strategy, challenging industry giants such as Tata’s Trent-owned Zudio and ...

Mukesh Ambani-led Reliance Retail has re-launched Shein in India, sparking a fast fashion war and challenging competitors ...

The launch of the 'Shein India Fast Fashion' app marks a shift in Reliance's strategy, as it typically adds brands to its flagship fashion app Ajio.

Chinese fast-fashion brand Shein re-enters India after five years, partnering with Reliance Retail. The deal mandates local ...

As Shein gains momentum, it may satisfy India’s fashion consumers and also empower the country’s fashion ecosystem.

While TikTok was banned in the United States and then reinstated, in India, Shein's fast fashion application has returned to digital stores after a five-year ban on condition that it sells garment ...

Shein India app, launched by Reliance Retail's subsidiary Nextgen Fast Fashion, partners with Indian MSMEs to manufacture and ...

The Shein India Fast Fashion app represents a departure from Reliance's strategy of adding brands to its flagship fashion app ...

Isha Ambani, daughter of Mukesh Ambani, is a prominent businesswoman leading Reliance Retail’s growth. With degrees from Yale ...