Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles is expected to break viewing records.

The popstar's appearance at the match last year led to a record 123.7 million TV viewers - with a 24 per cent increase in 18- ...

Record Sport has everything you need to know about American football’s showpiece event.

The Puppy Bowl may look like lawless fun. But there are rules to the annual competition, now in its 21st year. Here's what to ...

A frenzied mix of silliness and celebrities is hitting the airwaves and the internet, and that means one thing: it is Super ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

If you tune into the “Puppy Bowl” on Sunday, you'll likely see a key person's influence — even if you don't actually see her.

If Roger Goodell gets his way and the NFL adds an 18th game, the College Football Playoff could be relegated to the back ...

Of the ads that have already been released, here’s a sampling of the approaches advertisers are taking during the big game this year.

The cost of Super Bowl commercials continues to set new records, further solidifying the event’s unparalleled influence in ...

Kendrick has revealed how he's approaching his 13-minute set in New Orleans, suggesting that he'll focus on his newer music.

If Roger Goodell gets his way and the NFL adds an 18th game, the College Football Playoff could be relegated to the back ...