The “Back to Starbucks” initiative includes other changes, such as cutting “roughly 30%” of food and drink options from its ...

Mobile-ordering your favorite Starbucks drink has made the daily task quite convenient—unless you're picking up an order for ...

The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

At the same time all this was going on, the famed coffee giant also changed its name, which new CEO Brian Niccol has since dropped in official earnings calls and interviews, according to Today.

Starbucks’ first-quarter earnings marked a promising start under the leadership of CEO Brian Niccol, despite ongoing challenges in key metrics such as comparable ...

Starbucks has cut what customers can order via app. Will investors care about the CEO's plan to cut the menu and make stores ...

Starbucks announced this week two new drinks on its menu for a limited time in celebration of Valentine's Day.

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions ...

CEO Brian Niccol explains the company’s pivot back to its roots.

Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the ...

We recently published a list of Bill Ackman’s Stock Portfolio: Top 9 Stocks to Buy. In this article, we are going to take a ...