Kids today are growing up faster than ever. With constant exposure to technology and social media influencers, children are ...

At the Sephora in Wesley Chapel, Florida, birthday parties are held on Sundays before the store opens at 11, an employee ...

Sephora playing host to skin care and makeup-obsessed tweens and young teens on their special days is the latest trend in the Gen Alpha-led “Sephora kid” mania, a trend that sees preteens spending ...

The skincare brand is attempting to reconnect with its core audience through a tie-up with comedian Iliza Shlesinger for a ...

Bliss, the spa-founded skincare brand renowned for its innovative self-care products, is making a statement with a new ...

Beauty consumers are getting younger, thanks to easily accessible content and brand buy-in. Is it a good thing?