Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

China's national unified market initiative, launched in 2022, aims to dismantle local protectionism and market segmentation ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

The importance of segmentation In order to understand the market potential of a new Alzheimer's treatment, and develop a compelling brand, market researchers must take into account a wide range of ...

By mastering the newest strategies in ABM, marketing leaders can redefine how they connect with their most valuable clients.

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

We want to maximize our revenue and marketing return on investment (ROI). What we learn from migration patterns can help with all those tasks. The Role of Customer Segmentation Migration implies ...

Gaurav Ramdev, Chief Growth & Marketing Officer, Protean eGov Technologies shares insights on the company’s latest brand campaign, betting big on high-quality content, and more ...

Europe DIY home security systems market was valued at $0.86 billion in 2022 and will grow by 7.8% annually over 2022-2032, driven by rapid rises in crime rates, increasing demand for home monitoring, ...

Brent Koning reveals gaming as a path to frictionless marketing and a critical attribute lacking within the media and marketing mix.

Yevhen Krazhan, Chief business development officer at GR8 Tech, shares details on the platform provider’s exciting new ...