Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

By crafting a narrative that highlights your brand's purpose and values as well as the customer's journey, you can forge ...

Plaintiffs who sue under federal antitrust laws must define a “relevant market” for their allegations, a threshold issue that ...

Report on how AI is driving market transformation - The global sex toys market size is estimated to grow by USD ...

Gaurav Ramdev, Chief Growth & Marketing Officer, Protean eGov Technologies shares insights on the company’s latest brand campaign, betting big on high-quality content, and more ...

Bikky, a customer data platform built exclusively for multi-unit restaurants, announced a partnership with City BBQ, an award-winning fast-casual brand that’s smoking and serving up tastes of the ...

The fastest-growing, most innovative restaurants in today's competitive market look to Bikky for insight into how their decisions impact key metrics like frequency and traffic. City BBQ joins a ...

Here’s an important question not enough marketers ask themselves. How many unopened promotional emails are currently sitting in your personal inbox, and more ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

Jack Philbin, CEO of Vibes, said mobile marketing is being transformed by Rich Communication Services and how it impacts ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...