Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

The importance of segmentation In order to understand the market potential of a new Alzheimer's treatment, and develop a compelling brand, market researchers must take into account a wide range of ...

By mastering the newest strategies in ABM, marketing leaders can redefine how they connect with their most valuable clients.

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

We want to maximize our revenue and marketing return on investment (ROI). What we learn from migration patterns can help with all those tasks. The Role of Customer Segmentation Migration implies ...

Gaurav Ramdev, Chief Growth & Marketing Officer, Protean eGov Technologies shares insights on the company’s latest brand campaign, betting big on high-quality content, and more ...

ZestyAI, a provider of AI-driven climate and property risk analytics, announced that Z-FIRE, its advanced wildfire risk model, is now filing-ready in ...

Learn more about whether Tyler Technologies, Inc. or Zscaler, Inc. is a better investment based on AAII's A+ Investor grades, ...

Columbia Sportswear's increase in marketing spend is part of its Accelerate Growth Strategy, targeting younger, more active ...

Destination XL Group (DXL), a retailer of big and tall men's apparel and footwear, has broadened its collaboration with ...

Substack started as a creator's dream but morphed into a crowded marketplace, luckily there are some alternatives.

B2B marketing expert Georgie Gilmore outlines why channel partners are so underused in B2B marketing, and why it's a big ...