The researchers hypothesized that if teasing makes customers feel the brand is more like a real person (“anthropomorphism”), ...

Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” ...

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What if “old wine in new bottles” is actually the secret to game-­changing innovation? The authors explore what they call ...

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Plus: Mandy Price named managing director of Draper Richards Kaplan Foundation, GameSquare and Aligned Data Centers make ...

Shopify shares actionable small business tips from expert entrepreneurs, including how to find success in your marketing, ...

Advertising in news is good business, says Mark Penn—contrary to what chief marketing officers have been led to believe.

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NEW YORK--(BUSINESS WIRE)--Medidata, a Dassault Systèmes brand and leading provider of ... Tigermed has successfully completed over 300 clinical studies across diverse therapeutic areas ...