The researchers hypothesized that if teasing makes customers feel the brand is more like a real person (“anthropomorphism”), ...

What if “old wine in new bottles” is actually the secret to game-­changing innovation? The authors explore what they call ...

Plus: Mandy Price named managing director of Draper Richards Kaplan Foundation, GameSquare and Aligned Data Centers make ...

Shopify shares actionable small business tips from expert entrepreneurs, including how to find success in your marketing, ...

Advertising in news is good business, says Mark Penn—contrary to what chief marketing officers have been led to believe.

It is that time of year again and everyone will be sitting around on the second Sunday this February, asking that perennial ...

Discover the art of notepad design with our top 10 tips that will transform your personal or business stationery in South Africa.

Here’s a recap of our 10 most-read F&B stories from January 2025, including top trends, emerging categories and regulations ...

It remains the case that a majority of CFOs and CEOs treat PR as an afterthought - a cost center rather than a value-contributor to the business’s performance.

Whether a follower of college sports or not, most have probably heard a thing or two recently about N.I.L. or “name, image, ...

Q4 2024 Earnings Conference Call February 6, 2025 8:30 AM ETCompany ParticipantsAnoori Naughton - Senior Director of ...