I log on to social media and there’s seemingly another bizarre trend fighting its way to the front. From coastal grandma and cottagecore to brat summer and its polar opposite, the clean girl, it’s no ...

Days after President Donald Trump slapped China with tariffs, American consumers are already feeling it in their wallets. All ...

If you're rediscovering your style or need to upgrade older picks in your closet, shop these 18 versatile pieces that moms swear by.

Discover both trendy and classic designs throughout the shop’s hand-selected pieces, including outerwear, denim, dresses, ...

LiTO, a resale business in Southwest Detroit by Yvonne Montero, emphasizes upcycling and storytelling in fashion.

Held quarterly at Dallas Market Center, the day long event brings together vintage fashion lovers, sneakerheads and ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

I have fully embraced the magic of Amazon, with my Prime membership, nearly everything I need materializes on my doorstep the very next day. Alas, gone are the days of leisurely Friday night shopping ...

However, the tariffs on China are already underway, and Bejing has already retaliated with tariffs of its own on select ...

The journalist and co-founder of Wear talks about her clothing company's Taylor Swift boost and collaboration with Rebecca Minkoff.

Two East Texas women are working to make sure women and teen girls find the perfect look and feel confident. The ladies who make it all happen is founder of Ally and ...