When it comes to digital marketing businesses often face the crucial decision of choosing between SEO Search Engine Optimization and PPC Pay-Per-Click advertising Both strategies have their advantages ...

Alphabet's Google must face an antitrust lawsuit brought by a Texas-led coalition of U.S. states accusing the technology ...

Digital marketing agency Online Marketing Gurus, which was founded by Andrew Raso in Australia 12 years ago, and now serves ...

Alan Wolk, one of the industry's most influential thought leaders, will moderate the Streaming Media Connect debate 'Will Programmatic Advertising Overtake Brand Advertising in 2025?' The ability of ...

European politicians and advocacy groups say the region’s legislation will not dismantle the monopolies of Big Tech companies ...

Piero Pavone, CEO at Preciso, fills us in on the rise of native advertising and some of the latest adtech innovations ...

The award represents the culmination of the previously issued public request for proposals and competitive bidding process. As the DNR is responsible for managing the state's forest assets, it ...

But a side effect is that data brokers can listen in on that process ... sourced from advertising related, real-time bidding,” Krzysztof Franaszek, founder of Adalytics, a digital forensics ...

This revelation sheds light on the world of real-time bidding (RTB), a process where companies ... from collecting consumer data "from online advertising auctions for purposes other than ...

A hack and data breach at location data broker Gravy Analytics is threatening the privacy of millions of people around the ...

Global foodservice technology company Par Technology announced its acquisition of restaurant analytics and business intelligence solution, Delaget. The acquisition closed on Dec. 31, and adds ...