M&M's has long been associated with NASCAR as a sponsor of Kyle Busch, but the brand appears to have found a new driver.

Better finishes will come with faster cars, and with RCR showcasing a sudden surge of speed after the two-week Olympic break last year, a long offseason to retool, reload, and rebuild is exactly what Busch needs. Promising runs on intermediates last fall, including that near-win at Kansas, leaves them cautiously optimistic.

Kyle Busch plans to shift his focus from NASCAR to supporting his son Brexton's promising racing career while carefully planning his own retirement transition.

Social media has emerged as a key platform for drivers to showcase their personalities and connect with their audience. The post Kyle Busch and Chase Elliott Fall Short of NASCAR’s Female Powerhouses appeared first on EssentiallySports.