In most industries, potential customers are able to perform extensive research independently of suppliers, largely through Internet research, and thus are in control over their buying journey. The ...

Modern customers seek more than just products ... blending digital and physical retail to create a unique customer journey. Interactive technologies serve as a bridge between businesses and ...

Channel of Choice: This is where the modern-day concept of personalization ... She says, “Take all data that’s coming in from a customer journey and feed it into our AI so that the engine ...

CMSWire's Modern Customer Service channel addresses the key challenges facing today's CX-focused customer service leaders, as they navigate ever evolving customer demands, complex regulatory ...