As the global marketing industry gears up for another year of seismic shifts, The Drum gathered together five thought leaders ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

Green Ginger Digital, a Yorkshire-based, independently owned digital performance marketing agency, has announced ambitious growth plans for the next five years. The company aims to achieve an annual ...

After a gargantuan merger last year, the ad industry has started 2025 with more signals of consolidation. For this week’s ...

Stagg joins from Dentsu where she was CEO of the CXM (customer experience) practice across the UK and Ireland and Merkle CEO ...

Groups file OECD complaint against the world’s largest advertising and PR firm, say its work enables major polluters to harm ...