The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

Wall Street faces pressure as consumer inflation worries grow and Amazon's outlook disappoints, despite mixed job market data.

State lawmakers – including three from the Buffalo area – want the NFL to hold a 2025 game between the Bills and Steelers in ...

Roger Federer appears alongside Elmo in a new Super Bowl commercial for the running shoe brand, On, that has them debating ...

Just imagine what it would have been like for companies looking to engage with fans and customers had the Bills made it to ...

The bases include the initials for George M. Steinbrenner, the former Yankees owner for whom their interim home stadium is named.

There was "shock" and even some denial when John Cook announced his retirement to players. Then came trust, writes Amie Just.

Starforge Systems can build a capable gaming PC, that's for sure. But is notable aesthetic customization enough to set this ...

An advocacy group criticizes Hims & Hers Health for allegedly misleading Super Bowl ad promoting weight loss products, violating FDA regulations. Read more here.

The S&P 500, the benchmark index most commonly used to reference the overall stock market, has had a stellar decade that made many investors rich. Trending Now: I'm a Self-Made Millionaire: ...

Some have warned the party is going to destroy itself over the election between State Sen. Greg Rothman and Lehigh Valley ...