Direct customer feedback is the best indicator of a company’s overall performance. When you actively engage with your customers, you quickly learn of their likes and dislikes, which gives you the ...

The Marketing Society, in partnership with The Trade Desk and Campaign Middle East, held a round table for marketers to ...

The researchers hypothesized that if teasing makes customers feel the brand is more like a real person (“anthropomorphism”), ...

One of the best ways to gain greater efficiency is to have a contract approval policy in place, so the parameters within which each department are understood by all involved. This can also limit ...