As it works toward choosing and putting in place a permanent team name, Utah Hockey Club is facing obstacles in securing trademarks for each of the six options it has previously identified as ...

No, Utah's NHL team isn't a cooler or drinkware company, but sells similar things. YETI isn't a hockey team, but its trademark includes a number of things that a hockey team would like to sell.

So if the Utah Hockey Club wants to be the Utah Yeti or Yetis next season — as members of the organization have certainly hinted at — the team will have to find a way around those issues.

But darn near anything, any title, any tag is better than the featureless, the plodding Utah Hockey Club. Let’s get on with it, then, and, legalities be damned, give without delay a team that ...

The Utah Hockey Club are a professional ice hockey team, competing in the NHL's Western Conference. The team began their inaugural season in 2024-25 after being granted an expansion franchise.

The Utah Hockey Club are a professional ice hockey team based in Salt Lake City. They compete in the NHL's Central Division in the Western Conference. The team began playing in the 2024-25 season ...

Nobody was happy with how we played in Utah. Just to come out like we did and play as strong as we did, to keep a real good hockey team, keep their offensive chances down and just kind of stick ...

Christopher Creveling-Imagn Images The Utah Hockey Club, still intending to unveil a new team name and branding next year, might have to pivot from not only the Yetis, but all six of the options ...

The Utah Hockey Club can't get the puck into the net regarding its efforts to pick a permanent team name. The team intends to have its name in place by the 2025-26 NHL season, but the U.S. Patent ...

Today, CounterPoint, the private label apparel and lifestyle brand of Smith Entertainment Group, announced two limited-edition collections in collaboration with streetwear brand, Thrifthood.

The Utah Hockey Club is without a permanent name in its first season since moving from Arizona to Utah, but it’s not without effort. The team still expects to announce a permanent identity ...

Utah Hockey Club reportedly faces trademark hurdles in finding a permanent NHL team name. With how popular the Utah Yetis name already is, Adam Proteau says they should keep trying. Utah's NHL ...